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title: "How 5G and LTE enable retail transformation"
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# How 5G and LTE enable retail transformation

At-a-glance | Retail

# How 5G and LTE enable retail transformation
From the rise of Buy Online Pickup In-Store (BOPIS) to ever-evolving safety concerns, the retail landscape is constantly adapting to customer needs, marketing strategies, and payment trends. Keeping pace requires dynamic, secure connectivity for stores, IoT, and beyond.

![Nonstop connectivity in stores](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blte8d4a5942830d466/6a256c79d03a2ed1bd4470e4/Shopper_paying_using_the_credit_card_450x253.jpg)

### Nonstop connectivity in stores

Retail stores leverage hybrid WAN solutions with zero trust security for reliable and flexible
              connectivity. This helps keep point of sale, BOPIS, kiosks, customer Wi-Fi, and other applications
              online at all times.

![Store within a store](https://images.contentstack.io/v3/assets/blt2588e757607604a2/bltdb8c06de0fa83a35/6a57a707f0c5e74922c83330/Shopping_mall.jpg)

### Store within a store

Retailers within larger stores often need independent networks. Cellular solutions that feature
              zero trust security options provide instant cellular access, with data staying secure and completely
              separate from the host’s network.

![Day-1 connectivity](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt1d11035a7151b870/6a57a706dce080bfeb3dc8cb/Shopper_searching_for_a_purchase.jpg)

### Day-1 connectivity

Businesses use cellular-enabled routers or adapters to connect immediately and meet opening day
              deadlines, regardless of fiber installation delays. In the long run, this provides flexibility to
              use cellular for primary connectivity, failover, or bandwidth augmentation.

![Pop-up locations](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt4124173f45bc9318/6a57a708d9d4d64da6f46fc5/food_truck.jpg)

### Pop-up locations

Cellular solutions for pop-up retail — everything from farmers markets to seasonal storefronts —
              provide instant WAN connectivity and Wi-Fi in places where wired links are either unavailable or
              unreliable. Easy to set up and manage remotely, they don’t require dedicated IT staff on-site.

![IoT in stores](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt40f419d868245220/6a57a7056fb90b8491b2c6a2/Security_camera_at_a_shop.jpg)

### IoT in stores

Cellular solutions empower in-store IoT — enabling retailers to collect, send, and analyze data at
              the network’s edge in a manner that improves efficiency, sales, and customer service. Retailers can leverage
              sensor data for informed decision-making and utilize beaconing for targeted marketing based on
              customer behavior.

![Private cellular in warehouses](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt5b5b595a0a27471b/6a56a1d7533c3ac5ea263120/5G-coverage-feature.png)

### Private cellular in warehouses

Connectivity is difficult in warehouses, where Wi-Fi for wireless LAN can be spotty and efficiency
              is a must. Private cellular solutions provide reliability, control, and security — plus they can
              double as coverage extension of the public network.

### Let’s discuss cellular and security for your business

[Connect with us](/about/contact-us/)

## Additional resources

![Cellular supports opening day, disaster relief, and more at Wawa stores](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blte9cede65cc3a952f/69f0072e3cdfb5a097d187fa/wawa-case-study.jpg)

### Cellular supports opening day, disaster relief, and more at Wawa stores

[Learn more](/resources/retail/cellular-supports-opening-day-disaster-relief-and-more-at-wawa-stores/)

![5G in retail: From stores to warehouses and beyond](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt2cc0a946460cb95f/69f0071f115fc6969732ae95/5G_in-retail.jpg)

### 5G in retail: From stores to warehouses and beyond

[Learn more](/resources/retail/maximizing-lte-5g-inside-and-beyond-retail-stores/)

![Checklist: Deploying 5G and security for retail technologies](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt4d14239212e85545/69f00728f09014083b76c988/retail-checklist.jpg)

### Checklist: Deploying 5G and security for retail technologies

[Learn more](/resources/retail-checklist/)