--- title: "Retail that's faster, smarter, and always-on" url: "https://cradlepoint.ericsson.com/industries/retail/" description: "Ericsson's NetCloud Service and wireless edge routers and adapters enable the growth of Wireless WAN for retail stores, vehicles, and IoT." content_type: "page" breadcrumb: "[Home](https://cradlepoint.ericsson.com/) › Industries › Retail" gated: false --- # Retail that’s faster, smarter, and always-on Meet your customers where they are, online, in-store, or on the go with retail connectivity that never misses a beat. [Calculate your ROI](#calculator) ## Modern retail requires modern infrastructure Retailers are under increasing pressure to deliver smarter, faster, and more enjoyable shopping experiences across online, mobile, and in-store channels. That means agile operations, scalable infrastructure, and always-on connectivity across brick-and-mortar stores, warehouses, kiosks, and mobile environments. ![Temporary locations and new sites are costly and time-consuming to connect](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt1e43e15aa0a8f767/69f90fb4b2944f0c859d4106/retail_temporary_locations.jpg) ### Temporary locations and new sites are costly and time-consuming to connect Retailers rely on pop-ups, seasonal stores, and mobile shops to reach customers fast. But getting wired internet installed can delay openings by weeks. Many retailers don’t realize that WWAN offers secure, day-one connectivity that scales with business needs. ![Keep devices connected anywhere, without limits](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt0fc724784c4929b3/69f90fa460b9c5f79a064849/retail_shopper_paying_using_the_mobile_phone.jpg) ### Keep devices connected anywhere, without limits Digital signage, kiosks, IoT sensors, and surveillance cameras don’t need to be tethered to a single location. With cellular and edge networking, retailers can place devices wherever they’re most effective, while staying secure, resilient, and always online. Ericsson delivers reliable, secure 5G and wireless WAN (WWAN) solutions that make it easy for retailers to adapt and innovate without the wait. ## Future-ready features for retail success ![Faster site activation with cellular day-one connectivity](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt9f52321fa32e07ae/69f00720c5791d630b709acf/Retail-Shopper_searching_for_a_purchase-675x380.jpg) ### Faster site activation with cellular day-one connectivity ![Zero-touch deployment and centralized control via Ericsson NetCloud Manager](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt2510b86c44f22d5a/6a3569370f39f0e47925fe84/_RAD1610_web_ncm_dashboard_locations_sm.png) ### Zero-touch deployment and centralized control via Ericsson NetCloud Manager ![Continuous uptime with wireless failover and hybrid WAN](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt172f4ba84cbc7142/69f0072a37898d43f6443602/Dastodots_shopping.jpg) ### Continuous uptime with wireless failover and hybrid WAN ![Secure IoT operations through zero-trust, scalable cellular networks](https://images.contentstack.io/v3/assets/blt2588e757607604a2/bltb6f6e14aaac12dd4/69f0072a1119f8037616002b/point_of_sale-pos.jpg) ### Secure IoT operations through zero-trust, scalable cellular networks ## Digital transformation of retail Modern retail runs on connectivity. From day-one setup to long-term scalability, retail operations rely on flexible, secure networks to support evolving customer expectations. Whether it’s powering mobile stores, digital signage, or back-end systems, Ericsson delivers reliable wireless WAN solutions that keep every corner of your operation online, right from day one. ![Day-1 connectivity](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt74104e062e03085f/69e54aaccaf32dfb52bb5479/available-now.svg) ### Day-1 connectivity Ericsson Cradlepoint all-in-one cellular routers enable immediate network access on day one. Secure, primary cellular links give retailers the agility to open stores on schedule, with the flexibility to add wired backup later. ![Temporary locations (Pop-ups, mobile stores)](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blta3e2ab0ab5b069b2/69e54a2492392c286f61d6a1/pop-up-network-1.svg) ### Temporary locations (Pop-ups, mobile stores) No wiring? No problem. Plug-and-play routers can be set up in minutes, providing portable, instant, and reliable WAN connectivity for critical retail applications in temporary locations. ![Business continuity/failover](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt9d384d1112317f21/69e54ac9c2eeef25c8b814ab/always-available.svg) ### Business continuity/failover Point-of-sale downtime = lost revenue. Maintain nonstop WAN uptime with cellular links and SD-WAN intelligence that ensure network traffic keeps flowing, 24x7. ![Secure IoT](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blte83d54f7b745d0e0/69e54ab6ea56cd693bba2e67/kiosk_1.svg) ### Secure IoT Digital signs, kiosks, and surveillance systems stay connected through robust cellular, especially in places where wired options are unavailable. ![In-store coverage](https://images.contentstack.io/v3/assets/blt2588e757607604a2/bltf878862c84b0aecb/69e54ab1a40ed807ac0505fb/store.svg) ### In-store coverage With over 80% of mobile data consumed indoors, reliable indoor 5G matters. Our neutral host solutions boost cellular signal for better in-store customer and staff experience. ![Warehouse operations](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt17c7568c5e557aba/69e54ace716265714acefcce/warehouse-2.svg) ### Warehouse operations Ericsson 5G Private Networks eliminate dead zones and handover issues, boosting productivity by 20% in dynamic, high-density warehouse environments. ## Calculate revenue gains for your retail organization Discover the impact that Ericsson's wireless solutions can have on your retail business with our ROI calculator. Research shows that adopting Wireless WAN solutions can add up to 1% to the operating profit margin for a typical retailer. Simply enter your business details and select the relevant use cases to see a personalized calculation of your potential financial gains, empowering you to make data-driven decisions for your retail operations. No matter your use case — Day-1 connectivity, always-on hybrid WAN, or dynamic digital engagement displays — you can unlock faster time-to-revenue, ensure nearly 100% network uptime, and deliver personalized customer experiences. #### At retail stores Additional profit gains: $0.0m #### Describe your business Company revenue (Mn $): i Number of stores (#): i Online sales as a percentage of revenue (%): New stores opened per year (#): Number of network outages per year (#): Number of employees per store (#): Number of waiting days to get a leased line (Days): #### Select your use cases **At retail stores:** Reset Disclaimer and copyright ##### Disclaimer and copyright The contents of this tool are based on a number of theoretical dependencies and assumptions... Close ![Valvoline storefront](https://images.contentstack.io/v3/assets/blt2588e757607604a2/bltde5a9995cf1c817a/69f0128d4ae491b9576c37b5/Valvoline-675x380.png) The Valvoline Instant Oil Change locations run by franchisee Henley Enterprises  implemented all-in-one hybrid WAN routers at their location to ensure reliable connectivity to support customers nationwide – diminishing downtime and improving efficiency. [Read the case study](/resources/success-stories/subway-franchisee-keeps-network-fresh-with-5g-connectivity/) ## None of the IT headaches ### All the connectivity essentials in one smart solution Running connectivity across multiple retail sites means managing separate routers, firewalls, modems, and service contracts, and dealing with the delays, outages, and support burden that come with all of them. There's a simpler way. ![Inside a pharmacy.](https://images.contentstack.io/v3/assets/blt2588e757607604a2/bltfa3de7e25888f7c4/69f282c89708ada3778c15b4/Retail_pharmacy.jpg) ![Ericsson NetCloud Manager dashboard displayed on monitor.](https://images.contentstack.io/v3/assets/blt2588e757607604a2/bltafa849a201d9ee44/69f2836a9d3c6d0f1d95d052/Retail_desktop_netcloud_manager.jpg.png) ### One platform. Every location connected. Ericsson Enterprise Wireless Solutions combines connectivity, security, and management into a single device and cloud platform, making it easier to deploy, manage, and scale every location. ### Capabilities #### Simpler deployment Get new stores online fast with built-in 5G/LTE, zero-touch provisioning, and easy setup. #### Easier operations Cloud management makes it simple to monitor, configure, and support every location from one dashboard. #### Built-in resilience and security Integrated firewall, SD-WAN capabilities, and automatic failover keep stores online even when primary connections fail. ![Man sitting at table working on NetCloud Manager on a laptop.](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt4a339fd50ea84866/69e7c001acb8976808f8d168/netcloud_manager-man_with_laptop.jpg) #### Whether you're launching a new location, scaling across dozens of stores, or replacing an aging network, let's talk about what the right solution looks like for your business. *(Contact form)* ![Retail using tablet in store 675x380](https://images.contentstack.io/v3/assets/blt2588e757607604a2/blt881d057bbe88cc54/69f00723b49d56dd1a5dc2d2/Retail-using-tablet-in_store-675x380.jpg) ## Related resources [/resources/retail/cellular-supports-opening-day-disaster-relief-and-more-at-wawa-stores/](/resources/retail/cellular-supports-opening-day-disaster-relief-and-more-at-wawa-stores/) - Cellular supports opening day, disaster relief and more at Wawa stores [/resources/retail/retail-checklist](/resources/retail/retail-checklist) - Checklist: Deploying 5G and security for retail technologies [/resources/retail/maximizing-lte-5g-inside-and-beyond-retail-stores/](/resources/retail/maximizing-lte-5g-inside-and-beyond-retail-stores/) - 5G in retail: From stores to warehouses and beyond