---
title: "ROI: What to Measure and Where Many Go Wrong"
url: "https://cradlepoint.ericsson.com/resources/roi-what-to-measure-and-where-many-go-wrong/"
description: "In enterprise networking, measuring ROI isn’t really “optional.” With so much data available, it’s critical to analyze that data and then actually act upon it — whether you’re evaluating the success of software applications, 5G routers, or anything else. We talked to James Hawk of Ericsson and Nathan McAfee, a principal economic validation analyst for ESG, about setting up for success, calculating ROI, and where many organizations go wrong."
content_type: "asset"
resource_type: "Podcast"
format: "Web Page"
language: "en-us"
gated: false
topics:
  - "5G"
regions:
  - "United States"
breadcrumb: "[Home](https://cradlepoint.ericsson.com/) › [Proof Center](https://cradlepoint.ericsson.com/proof-center/) › [Resources](https://cradlepoint.ericsson.com/resources/) › ROI: What to Measure and Where Many Go Wrong"
---

# ROI: What to Measure and Where Many Go Wrong

*Podcast · Web Page*

In enterprise networking, measuring ROI isn’t really “optional.” With so much data available, it’s critical to analyze that data and then actually act upon it — whether you’re evaluating the success of software applications, 5G routers, or anything else. We talked to James Hawk of Ericsson and Nathan McAfee, a principal economic validation analyst for ESG, about setting up for success, calculating ROI, and where many organizations go wrong.

[Web Page](https://www.buzzsprout.com/2252992/16584151)