Cellular solutions for connecting and managing digital signs
Challenge
Digital signs are changing how companies deliver ads and other types of information to the masses — and where they can do it. The ability to remotely manipulate content anywhere, anytime saves organizations time and money while supporting advertising efforts that drive revenue. But widespread signs, often in remote locations, are challenging to connect. They usually need a dedicated network connection, and wired lines are often unavailable, too expensive, or take too long to deploy.
Solution
Use an Ericsson Cradlepoint solution — including compact IoT routers with zero trust networking — to enable remotemanipulation of ads and messaging on widely distributed digital screens, both inside buildings and outdoors. With Ericsson Cradlepoint NetCloud TNA, organizations can extend secure remote access, via a zero trust network, to third parties and third parties and employees on an invitation-only basis. This type of right-sized access prevents unwanted lateral movement within the network.
Key factors when choosing a cellular solution for managing digital signs
Simple to connect and ready to scale
Relying on wired connectivity for digital signs is a showstopper for organizations needing to set up hundreds or even thousands of signs over a vast distance. Fortunately, cellular can go where wires can’t. Using a 5G or LTE solution, businesses can quickly connect signs to a wireless router, putting them online from day 1, regardless of location or quantity.
Comprehensive zero trust network security
Adding digital signs to your network expands the attack surface, creating new security challenges to address. Ericsson NetCloud Secure Connect allows businesses to quickly establish zero trust encrypted tunnels — using a “never trust, always verify” model — in place of traditional VPNs. Zero Trust Network Access extends access to authorized, authenticated users for specific resources.
Centralized network control from anywhere
Ericsson NetCloud Service for IoT provides constant connectivity via a 5G or LTE network, ensuring digital signs always deliver the right content at the right time. What’s more, IT teams have cloud-based visibility into signal strength, latency, and other factors to stay informed on data usage or troubleshoot issues whenever the need arises — without ordering an expensive truck roll.