Core brand assets
Logo
Ericsson logo options
The Ericsson logo comes in three versions:
Vertical lockup
Preferred and most recognizable.
Horizontal lockup
Use only when vertical doesn’t fit (like websites and emails).
Econ
Use only when Ericsson has already been established.
Logo usage guidelines
Minimum clear space
Keep space equal to Econ height on all sides.
Color
Only black or white.
Identifiers (not logos!)
Identifiers are “wayfinding” signals for products, services, events. They are not logos and never stand alone.
- Yes: Events, products, services
- No:Color as logo type or icon.
Enterprise Wireless logo
- “Ericsson Enterprise Wireless Solutions” does not have a logo.
- Use the Ericsson logo + Enterprise Wireless text in Hilda (spaced far apart). For help, contact brand team.
Do’s and don’ts
- Yes: Use the black logo on a light background.
- Yes: Use the white logo on a dark background.
- Yes: Use an identifier for products/events.
- Yes: Use Ericsson logo to represent our brand.
- No: Don’t use a black logo on color blends.
- No: Don’t use the logo in color or fill it with graphics, pictures or patterns.
- No: Don’t change the angle or the proportions of the logo.
- No: Don’t make identifiers for BAs or teams.
- No: Don’t design your own identifiers (contact the brand team).
Product logos
Three main product lines under Enterprise Wireless, however, these products do not have standalone logos.
- Ericsson Cradlepoint (WWAN hardware)
- Ericsson NetCloud (software)
- Ericsson Enterprise 5G (private networks)
NetCloud has an identifier for inside the platform.
See how to reference our product-level names.
Co-Marketing
See Partner Co-Marketing page for logo pairing guidance.
