Core brand assets
Logo
Ericsson logo options
The Ericsson logo comes in three versions:
Logo usage guidelines
Identifiers (not logos!)
Identifiers are “wayfinding” signals for products, services, events. They are not logos and never stand alone.
- Yes: Events, products, services
- No:Color as logo type or icon.
Enterprise Wireless logo
- “Ericsson Enterprise Wireless Solutions” does not have a logo.
- Use the Ericsson logo + Enterprise Wireless text in Hilda (spaced far apart). For help, contact brand team.
Do’s and don’ts
- Yes: Use the black logo on a light background.
- Yes: Use the white logo on a dark background.
- Yes: Use an identifier for products/events.
- Yes: Use Ericsson logo to represent our brand.
- No: Don’t use a black logo on color blends.
- No: Don’t use the logo in color or fill it with graphics, pictures or patterns.
- No: Don’t change the angle or the proportions of the logo.
- No: Don’t make identifiers for BAs or teams.
- No: Don’t design your own identifiers (contact the brand team).
Product logos
Three main product lines under Enterprise Wireless, however, these products do not have standalone logos.
- Ericsson Cradlepoint (WWAN hardware)
- Ericsson NetCloud (software)
- Ericsson Enterprise 5G (private networks)
NetCloud has an identifier for inside the platform.
See how to reference our product-level names.
Co-Marketing
See Partner Co-Marketing page for logo pairing guidance.
