Collaborative marketing with joint promotional efforts expands our market presence, increasing awareness and reach.
When creating co-marketing assets, start with the question:
Q: Are the channels primarily Ericsson channels?
Q: Are Ericsson stakeholders being targeted?
A: If the answer is yes to either question, the assets should be in line with the Ericsson corporate branding and identity.
See full Ericsson logo guidelines.
Q: Are the channels primarily the partners channels?
Q: Are partner stakeholders being targeted?
A: If the answer is yes to either question, the assets should be in line with the partner branding and identity. Ericsson can put restrictions on how our brand is exposed, but ultimately it’s the other party who’s in charge of deciding the layout, the channels used and who to target.
The byline can be adapted to the partnership and co-branding activity. Here are a few possible examples:
To get the correct size of the byline, type “Ericsson” and scale to fit within the Econ. Always center align.
The primary lockup options shown below are the preferred options to be used for the majority of partnerships.
At times when using the logo of a partner is not suitable, e.g. when the co-marketing activity involves multiple partners or space is limited, a text version may be used (see far right option below).
When a vertical logo lockup would render the Ericsson and partner logo too small, a horizontal lockup may be used instead.
The secondary alternative is only used in exceptional cases when the partnership is deemed of strategic importance.
Minimum clear space
The minimum clearance space is equal to 1/3 of the econ height. This also defines the distance between the partnering logos and byline. (Click on each thumbnail below to see all guide formats.)